HOW TO PUBLISH, LAUNCH AND SELL YOUR EBOOK
In the last post, I broke down the exact steps you need to take to be able to write your first eBook in the quickest way possible. But for some of us, the writing is the easiest part – we do it all the time!
But we struggle when it comes to publishing, launching or even making income from our ebook.
And that’s what this post is about. But because creating an eBook and putting it out there is a multi-step process, I created a 3 part blog post series on this topic that you can find below:
- The Fastest way to write an E-Book
- How to Publish, Launch and Sell your E-Book(You’re reading it Right now)
- How to Make Passive Income by selling your Digital Products
But, without any further ado (because if you’re anything like me, you’ve already put off publishing your first eBook for way too long!) , I’ll show you how you can come up with a great product idea and write it fast.
Disclaimer: This post contains affiliate links. This means I may earn a commission should you chose to sign up for a program or make a purchase using my link. It’s okay – I love all of these companies anyways, and you will too! You can read the full disclaimer here.
STEP 1: WHERE ARE YOU GOING TO SELL YOUR EBOOK
There are many places where you can sell your ebook. If you’ve read the first part of this series you should already have your content ready for publishing.If you haven’t then you can read it here.
You can publish your content in the following places.
Here are guides to publish your book in the following places
Here are some pros and cons of publishing your book on the above-mentioned places.
A- ON YOUR OWN WEBSITE
- You can price it higher and don’t have to lower the price to keep up with your competition.
- You have control. You can collect email addresses, run discounts.
- You get less exposure.
B- ON AMAZON / LULU/ BARNES AND NOBLE
- You will get more exposure. Thousands of people buy from the above-mentioned marketplaces daily.
- You will get more credibility. Everyone trusts the above-mentioned marketplaces.
- You will get paid less. The marketplaces take a cut out of your ebook price.
- You will have little to no control.
STEP# 2: PUBLISH YOUR E-BOOK
Once you’ve decided where to sell your ebook you can get on to the publishing phase. There are links to guides to sell on Amazon,Lulu and Barnes and Noble above. I’ll show you how to sell your ebook on your website.
You will first need a software to do the heavy lifting such as collecting payments and delivering your ebook . Here are some of the best software to do it.
- Sendowl (You have to pay 15$ per month . They don’t take a cut out of your payments)
- Woocommerce. (It’s free but you’ll need extensions for it)
FOR WOOCOMMERCE / SENDOWL
You have to go to the add new product and then upload a picture of it , add the price and enter the URL where it is stored.
STEP#3: CREATE A SALES PAGE FOR YOUR EBOOK
A sales page is basically a page where you describe your product, display reviews related to the product and give your audience the option to buy it.
WHAT TO INCLUDE IN A SALES PAGE
Here are some of the elements which are necessary in a sales page:
A VISUAL REPRESENTATION OF YOUR EBOOK
Your sales page should contain a picture of your ebook and any bonuses that you are offering with it.
A HOOK OR TAGLINE
This is a one-sentence description of your ebook. It should tell the readers about your ebook.
BENEFITS AND FEATURES OF YOUR EBOOK
Tell your readers how your ebook will benefit them, the number of pages and other important things about your ebook.
Before launching your ebook give some copies for free to your friends or family and ask them for reviews. You can include them in your sales page.
ABOUT ME SECTION
Tell the readers about yourself. And why you started writing this ebook and how it would benefit them
Your sales page should answer all the questions a reader has and you can answer some of the most common questions there and also include your Refund Policy.
As your sales page will be mainly text you should also include graphics to make it easy for the reader to go through them and also include a buy now button.
STEP#4: LAUNCH YOUR FIRST EBOOK
Once you’ve created your eBook and set up all the backhand processes that will make sure that it gets delivered to your buyers without you having to do anything manually (and once you’ve created your sales page as well), your next step is to plan the launch of your eBook and then actually launch it!
To help make this process easier, I created a few suggested activities that you need to do pre-launch and during the launch of your eBook.
- Create buzz around the upcoming launch by telling your readers and your email list that you’re writing your eBook. Include them in the process, keep them updated, give them snippets of what’s going on to keep them engaged. (You’re not a pop start. You can’t just drop a new album overnight and expect everyone to buy it. You need to get your followers excited about it!)
- Get reviews and testimonials. Before the launch of your eBook you will need to get at least 2-3 reviews to put on your sales page and use as part of your promotional content. So give out a few copies for free and follow up with people asking them to write a short testimonial.
- Test out the platform you’re going to use to sell the eBook. To make sure you’re giving people the best experience possible when they buy the eBook, act like a customer and test out the checkout process. Make sure everything works properly to avoid any tech issues.
- Set a launch date and establish a schedule for your launch. Plan things out in advance and set up a realistic date to get the eBook out. And remember, done is better than perfect!
- Create promotional materials to use during the launch. Don’t leave everything up to the launch week. Try to write your emails, promotional materials, and everything else and have those ready to go and scheduled if possible.
- Let people know about the launch! Write to your email list, shout it out from social media and create a lot of buzz during the launch period. (You can decide how long this is. I usually keep it around a week long.)
- Offer an early bird price. The best way to promote your eBook during the launch week is to offer a discount and let people know that the price is going up soon. I generated over $2,000 in sales in the launch week of my last eBook by offering it at $15, instead of $35, which is what it’s priced at now.
- Ask your blogging friends to spread the news. Contact people you know if your field who have similar audiences as you and ask them to post something on social media, share a link or tell their friends about your eBook launch.
- Send out 5-7 emails to your list. An email list is such a powerful tool when it comes to getting people to engage with you. Use it! Use different themes for your emails, offer value and drive people to the sales page.
- Post on social media, do Facebook or Instagram lives, host a free webinar. You need to get in people’s feeds and tell them about your eBook!
But what happens after that? A mistake I see a lot of eBook authors make is the fact that they stop promoting their ebook after their launch.
To find out how to generate passive income with your eBooks all through the year, make sure you check out the third part of the series where I’m going to teach you to do just that!
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